Florida hit a record 15.5% share of U.S. vacation travel in 2024, welcoming 142.9M visitors and leading the nation in tourism for the sixth year running.
TALLAHASSEE, Fla. — Florida has reached a historic milestone in tourism, securing an all-time record 15.5% share of the domestic vacation market in 2024, Gov. Ron DeSantis said last week.
This marks a nearly one-point increase from 2023 and further strengthens Florida’s long-standing leadership as the top travel destination in the United States — a trend that began in 2019 and continues to accelerate. This is the sixth time Florida has broken its own tourism record since 2019.
“Florida is the world’s favorite place to visit,” DeSantis said. “This record tourism is a result of policies that prioritize freedom, public safety, and common sense.”