Florida is enjoying a positive net inflow of new residents, especially those who are wealthy and high earners, from across the country and world.
ORLANDO – Florida’s reputation as an affordable place to retire has long attracted people of all classes to the Sunshine State when their working days are done. Florida was also an acceptable place to earn a modest living while enjoying the incredible amenities and weather. The perception has long been that working in coastal employment hubs offered the best shot for those looking to climb the corporate and thus financial ladder.
Florida has worked hard to change the economy first, and its perception of it second. Investing in a variety of industries, supporting the advancement of quality education and overall raising the standard of what businesses could do here has transformed the state’s economy. It only took years of marketing and a pandemic to really rise to the top of the list of places to go for high-income earners.
Florida was certainly a net recipient of in-migration of all kinds during the pandemic. The latest estimates from the U.S. Census Bureau show Florida’s population grew by 1.6% between 2022-2023, the second highest rate among all 50 states. That equates to about 1,000 net new Florida residents each day or 365,205 total, according to U.S. Census Bureau vintage 2023 national and state population estimates.
While that trend has slowed somewhat as the drivers of migration associated specifically with the pandemic (open versus closed economy and schools, for example) have waned, Florida is still enjoying a trend of positive net inflow of people from throughout the country and the world.
In-migration cuts across all types of people, but we’re starting to see not just an influx of all people, but specifically, wealthy people and high-wage earners. To get a better sense of this trend, we took a deep dive into the data collected by the Internal Revenue Service comparing 2021 to 2022 returns. If someone moved between those years and between states, where they moved from and to were captured, along with their reported income. This allowed us to get a sense of where working age people are moving, and how much they are earning.
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